How to displace a competitor

Ó Conchúir: Hello Carmina. Thanks very much for joining us today. You had some experience of working with Scatterwork. Can you tell us what project you were working on at the time?

Casas: Yeah, hello Deasún. Yes it was a pleasure to work with you.

We had a project to recover and displace a competitor from a key customer of the Spanish market. This customer is the number two in the dermapharmaceutical market in Spain and we were working to introduce some new actives of personal care in that customer.

Ó Conchúir: O.K. And did you manage to do that during the workshop?

Casas: Yeah, during the workshop we were analyzing the inputs and all the problems due to this competitor and the worshop helped us to establish a methodology to analyze the stakeholders, the risk management, how to plan and et cetera to arrive to a good finalization of the project.

Ó Conchúir: And did you find any surprising risks or stakeholders when you did that analysis?

Casas: Yeah, that’s the good of that program because the analysis was really deep. We had also some exercises doing them with some colleagues and then we arrived at a good understanding of the customer, stakeholder and the risk we have.

Ó Conchúir: So that was all the planning and then since then you’ve been putting that into practice. Have you got the benefits from that?

Casas: Yes of course. Finally we were planning everything and we had several meetings at the top, 2 top management meetings. And finally this year we will have the final return of investment of this project.

It was very interesting and very good.

Ó Conchúir: That’s very nice of you to say that,  thank you very much Carmina. It’s good to talk to you, thank you.

Casas: You’re welcome!

The Speaker

Carmina Casas, Presidential Track #2, Praesidium Member of the International Federation of Societies of Cosmetic Chemists (IFSCC)

Scatterwork – Effective Project & Process Consultancy

As your partner of choice, Scatterwork is a catalyst enabling individuals and organisations to achieve excellence through creative project & process solutions in challenging environments.

To learn more about how we can help you to implement Project Solutions for your technical and business challenges, please call Dr Ó Conchúir on +41 79 692 4735 or email him at