50% of product registration costs transferred to customers

The Challenge

• A global supplier of products to the Chinese market had difficulty penetrating the regulatory environment.
• The partners and distributors passed on more challenges to the supplier than could be responded to and supported.
• The supplier identified shared costs for product registration as a possible solution.

The Intervention

• The WHAT was separated from the WHY during a 2 day workshop and achievable deliverables were identified.

The Outcome

• A detailed and realistic action plan to develop a Product Registration Support Process was developed.
• Review of the critical path made it possible to reschedule to avoid major holidays (Christmas, Easter), so increasing the chances of successful implementation.
• This process was offered to the customers on the basis of shared funding, which was accepted.
• The active engagment of customers in product registration ensured both stakeholder involvement and a halving of the costs.