Clever Thinking delivers Project Value early

Deasún Ó Conchúir from Scatterwork with another anecdote from my book, Overview of the PMBOK Guide. This one relates to costs, or indeed, getting the project value early from a project by a bit of clever thinking. A project manager in England was responsible for building a large supermarket, which would also sell cheap petrol to attract shoppers. The plan for the petrol station included the usual small shop for soft drinks, newspapers and so on.

The original plan was to build the supermarket and open it, a big project phase. Then, to build the petrol station, a small project phase. As most of the time and the value was in the supermarket, this meant getting value towards the end of the overall project. What they actually did, was simply reverse the phases. The petrol station was built first, and the customers started coming. They also got familiar with the main supermarket, because a selection of the products was also sold in the small shop.

Then, they built the supermarket. By the time it opened, it had already been a steady stream of customers who knew where it was and were familiar with the products. The moral there, is that the value in a project can be obtained much sooner, on occasion, by a bit of clever thinking. Thanks very much.

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