Scatterwork Guest: How do you see your project?

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My name is Jonathan Norman from Gower Publishing,  a guest of Scatterwork GmbH, and I’d like to introduce you to a new platform we have developed for project and program managers, GpmFirst. In order to do so, I’ve taken a particular theme, which is the question of how do you see your project, and how do others see your project. I’ve chosen this subject for a couple of reasons. It introduces the premise that human psychology is a powerful influence in projects, and their success or failure, and it also underlines one of the key features of the new project community of practice that I mentioned.

Let’s just tackle these elements in order. In each case, I’ve used screen dumps from the community practice to illustrate my points. First of all, how does our psychology influence projects and their success or failure? Have a look at this image that was created by the wonderful writer Gareth Morgan, and is used in our book, “Images or Projects”. Imagine that this is a picture of your project, what do you see? A pig, but it isn’t as simple as that.

Have a look at each of the people around the edge of the image, let’s call them the stakeholders of your project. Put yourself in their shoes, and now look again at the pig, what does each of them see?

To the farmer, the pig represents his livelihood, a source of income. To the butcher, the pig represents a series of joints and cuts, bacon, ham, and so on. To the vet, the pig represents a potential patient. To the little girl, the pig represents the start of a nursery story, you get the point.

The point I’m trying to make is that you need to put yourself in the shoes of your stakeholders and ask yourself, how do they see my project, do they see it differently from the way I see it? What implications does this have on how I should communicate with them, or manage my project?

Once you understand the importance of perception, you’ll understand the idea of a playlist, which is a feature in the platform, Rather than simply presenting content in the site in the way that we, our moderator, or our expert authors think it should be presented, we’ve included a feature that allows you to add any elements of the site, chapter, books, user generated articles, videos, community discussion threads, and indeed external links into your end playlist, which you can commentate.

Think of it as your own personal scrapbook of how you see a given theme, or a problem, in project management. Once you’ve created your playlist, and here’s one I created earlier using chapters from our books around the theme of perception in projects, you can share it with others by social media or email, and it will become a part of the searchable content on the platform, so that other users can benefit from how you see projects, or an aspect of project management.

Thank you for listening. If how I see projects peaked your interest, than I hope you’ll take a moment to visit this site to explore the new platform, and to get a sense of how you might use it. I’ve included my contact details on this final slide, so if you’d like to know more, than just go to the website, or contact me directly by email. Thank you very much.

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